Will Hooke - Nike Levitation
I asked what would happen if the shoes didn't have to fall back down to earth?
To me the shoes have a very pure function. Supporting, cushioning and softening the inevitable fall back down to earth. It was this relationship with gravity that gave me my starting point. I asked what would happen if the shoes didn't have to fall back down to earth? What if they never touched the ground? How would their function change? I imagined them moving away from impact cushioning and towards a kind of spectacle. So this is what I decided to make happen.
Actually making it happen was very challenging. After experimenting (and failing) with many different systems and methods, I finally settled on a system comprising an electromagnet and feedback system, at the heart of which is an Arduino micro controller.