Vicky Simmons x Fredrik Holmberg - Nike Best Before

When past their peak, the sole will reveal a message underneath.

Trainers often seem to linger well past their best in the back of the wardrobe. We decided to mark the soles with an indicator line. As the trainers get used, the line wears down, in the same way a toothbrush's bristles fade over time. When past their peak, the sole will reveal a message underneath, with instructions on how best to recycle your shoes.

Vicky Simmons
Fredrik Holmberg