THIS IS Studio - Trainers for Vouyers

More than half of Britons have never taken part in outdoor activities.

England is a spectacular nation of couch potatoes. There was a recent survey conducted by an outdoor equipment firm that says, "More than half of Britons have never taken part in outdoor activities, with 10% saying they spend most of their time sitting on the sofa." It's probably a bit of a Mickey Mouse survey but it rings true in a lot of Britain. So it wasn't a sport as such that inspired us, but more the culture of sports fans. Our good friend, and knitting aficionado Connie Wright was on hand, so after we confirmed it was possible, the shoes were knitted from part Cashmere, part Merino wool, two of the best wools you can buy, therefore they're extremely soft and comfortable. If you have eyes, you should watch.

THIS IS Studio