Sennep - Project AMARIX
There's no more slacking, slowing up on that last mile, sneaking a couple of donuts when you think no one is looking.
Project AMARIX is a top secret personal training concept developed by Nike way back in 1978. Far too advanced for the market it has been hidden away until now... Your Personal Trainer will never be the same again!
Blue Ribbon Sports officially changed its name to Nike Inc in 1978. In the same year they developed technology to change the world of personal training forever. After 33 years we have unearthed Project AMARIX...
Our concept looks at eliminating the need for a human Personal Trainer...
What if your Nike's could verbally give you the motivation and support you need to get through your training regime? Imagine if you could select 'Personal Trainer' as an option when customising your NikeiD's... Straight out of the box your Nike's will OWN you!!!
There's no more slacking, slowing up on that last mile, sneaking a couple of donuts when you think no one is looking. AMARIX is always there to get you through those moments of weakness. 'Your Personal Trainer will never be the same again!'