Richard Fairhead - When My Trainers Dream
The trainers have a little nap, turn into a brain and dream of uncanny creatures.
My concept is based around my trainers morphing into a brain and dreaming of surreal sportsmen. The trainers have a little nap, turn into a brain (the trainer outline in the centre) and dream of uncanny creatures inspired by Greek mythology and modern sports to create a fantasy sporting world. The idea is that every different pair of Nike trainers in the world would have a different dream, also inspired by who wears them and the sports they play.