Jo Cope - Fashion is a Competitive Sport

I became interested in its subtle but powerful design details which existed to aid movement.

The trainer that arrived at my door was not the most aesthetically pleasing, it definitely wasn't the coolest or the most fashionable, but on closer inspection I became interested in its subtle but powerful design details which existed to aid movement. From the slashes in the cloth, to the grid cut bottom; this trainer was flexible in all areas making it able to work 'as one' with the foot in motion.

My approach to this project was lead by my work as a conceptual fashion designer. I wanted to abstractly interpret the trainer, which is designed to be static and moving and consider its nature as both an aesthetic and functional object.

Fashion primarily is about an image created around the whole body, so I wanted to consider illustrating a wider aesthetic composition which translated the trainer's unique characteristics. I also wanted to experiment with 'object like' extensions of the body. Creating shapes directly inspired by specific body contours, spaces and the types of movements they created. I went on to look at sequences of body actions where the surrounding shapes modified and responded to the new positions created by the body's changing form.

Jo Cope