Adrian Newell - Make Your Mark
The sole of the shoe is where the athlete transfers this power to the surface so this became the basis for the typeface.
Based around the sole of the shoe I wanted to create a typeface that could be used as part of a campaign for Nike running. As Nike started out creating shoes for running I thought it would be best to go back to its routes. In running it is about the power of the athlete and how far they can push themselves, no technology is involved, and the sole of the shoe is where the athlete transfers this power to the surface so this became the basis for the typeface. I used the sole of the shoe to create prints and based the typeface on the digital timer seen at the end of the 100m track.
I have created 3 posters, one 'on your marks' based on the start of the race, the 2nd 'leave your mark' which is about making an impression and leaving a legacy behind and the third is the time of Usain Bolt's 100m world record, an inspiration to fast runners. Using the word 'marks' works well as I used the print of the shoe and it is also a term used at the start of a running race.